Introduction

As you embark on your journey into the wonderful world of spices and herbs, a few fundamentals would be useful to know. Whether you're looking to add a burst of flavor to a simple plate, create a signature dish that's uniquely yours, or just have fun experimenting with new flavors and techniques, these pointers should help you get started:

1.  Buy Whole, Stay Fresh

Freshly grated nutmeg

The number one (and often overlooked) tip is to buy fresh, whole spices and herbs. This means buying whole spices - whole seeds or fruits or pods and so on - not pre-ground powders, and buying or growing fresh herbs instead of dried and pre-shredded leaves. The logic for both is the same: the reason you are using spices and herbs in the first place is for their volatile oils. The oils are the source of all of the flavor and aroma you're looking for, and they’re volatile! That means they dissipate, especially when you grind a spice or dry an herb. The process of grinding quite literally releases those oils into the air, so they’re not present in their pre-ground counterpart at all. They fully evaporate within days of grinding a whole spice. And the most volatile, the oils that leave the fastest, are typically the most coveted - the delicate top notes that distinguish an exquisite spice from an ordinary one. So when you use pre-ground spices or dried herbs, you’re using an entirely different product with a completely different flavor profile. The citrusy burst of coriander, the intoxicating aroma of basil, the insane complexity of nutmeg (above) - all completely absent from their pre-ground forms. So if you buy pre-ground spices and herbs, you are missing out on their true essence.

Now, we all know most spices are already dried and are relatively shelf-stable (which is why they’re often referred to as “pantry items”), but there is a big difference from a “fresh” dried spice that was harvested 3 months ago (at its peak flavor) and an old spice that was harvested years ago. You shouldn’t treat them like other pantry items like canned goods. They are fresh produce that was cultivated, harvested, and dried to solidify their desired characteristics. Freshness still matters, since volatile oils will dissipate over time as the whole spice loses moisture. You wouldn’t eat a fruit that’s four months old, so you shouldn’t use cardamom you bought three years ago. Spices never spoil, which is why there’s no strict rule for how long they keep, and some definitely do last years, but for the most intense flavor and the strongest aroma, it's best to keep a fresh inventory.

The only way that makes sense is to buy fresh, whole spices or herbs in smaller quantities, and use them frequently to extinguish your inventory quickly and buy them again. This also allows you to try out new spices more often. A good rule of thumb is to fully use and refresh your spice rack every six to nine months, but you should always aim to at least use up each whole spice within a year of its purchase date. A good practice is simply to write the purchase date on the spice container right after you buy them. And a fun way to use up all your aging spices is to throw them all in a big soup and see what unexpected flavors emerge!

Of course, pre-ground spice powders and dried pre-shredded herbs do have their utility. They're fast and convenient and impart their own take on the spice or herb. But the extra effort required to throw a whole spice in an electric grinder (not much effort) is without a doubt, absolutely worth it.

2.  Store Them Properly

Spice rack in drawer

Now you know the why behind “stay fresh.” We’ll now expand on the how. Spices and herbs will lose their flavor and aroma much faster if not stored correctly. Now, storage isn’t really the best way to put it since the goal is not to store them away for future use down the line. The goal is to use them now and often. You want to keep them close at hand in the kitchen so you’re encouraged to use them daily, but you also need to protect them.

Let’s start with spices and then move on to fresh herbs. Four main elements cause a spice to lose potency: air, light, heat, and moisture. So above your stove or on a windowsill is far from ideal. The worst possible place would be an open bowl in direct sunlight, right over a steaming pan. Spices must be kept in an airtight container in a cool, dark, dry place. Let’s delve a little deeper into each of these elements and why we need to mitigate them.

  • Why is air bad for spices?
    • When spices interact with oxygen, a chemical reaction called oxidation occurs which targets a spice’s volatile oils. The complex molecular structure of the flavor compounds breaks down, resulting in a different (worse) experience of them. It’s similar to the browning of a freshly peeled apple, so you can visualize your spices browning like that with air exposure over time - not good.
  • Why is light bad for spices?
    • Certain flavor compounds are photosensitive, meaning they react negatively to light, which also leads to loss of flavor and color and even the formation of undesirable byproducts. For example, curcumin in turmeric degrades with light exposure, which lessens its vibrant yellow color and weakens its antioxidant activity.
  • Why is heat bad for spices?
    • A spice’s volatile oils gradually evaporate under heat. As we now know, that’s enough of a reason right there. But heat can also bleach out the natural pigments in some spices. For vibrant spices like paprika, its beautiful color is a sign of its potency, so any fading portrays a lower-quality spice and strips away your ability to make visually stunning dishes. Another reason to keep them cool is that heat can increase humidity, which brings us to the next point.
  • Why is moisture bad for spices?
    • Moisture alters volatile compounds, so you want to keep your spice containers dry. This means, primarily, not leaving the jar open next to a boiling pot of water and not sprinkling the spice directly from the jar into a wok, as the steam will rise into your jar and contaminate the rest of the spice. Luckily, the latter is already solved by using whole spices - you’ll be doing less sprinkling from the container and more applying the freshly ground spice with a little spoon straight from your grinder of choice. But if you do have powders, like many spice blends that only come pre-ground, moisture will make them clump together and you'll have to re-dry them in the oven which is an unnecessary pain. This point becomes even more paramount if you live in humid climates. Close your jars as soon as you take out the spice, and put it right back into your cool, dry spice drawer.

Looking at these factors, a great place to keep your airtight spice jars is simply in a kitchen drawer or cupboard away from your stove, with any kind of spice rack insert that helps you keep them organized. Arranging them alphabetically or according to how you use them (like by cuisine or flavor profile) will make it much easier to grab them on the fly. It’s important to reduce any friction to using them frequently. If you follow these simple rules, you’ll get so much more out of your spices.

For herbs, a great tactic is to wrap them in a damp paper towel and keep them in the refrigerator. This will help them maintain their freshness. First, remove any rubber bands or fasteners, spread out the sprigs, and discard any that look wilted. Then cut off any roots and trim off any yellowing or slimy parts. Next, wash them in a big bowl of water and dry them on a towel. Wrap them loosely in paper towels and place them into a ziplock bag. Depending on how crowded your fridge is, you may want to blow into the bag to give the sprigs some cushion so they don’t get damaged. You can also use a plastic airtight container to offer the same protection. It’s important to store them in the warmest part of the refrigerator, which is typically not in the back. You don’t want them to freeze, and you don’t want them hiding behind everything else since it's too easy to forget they’re there.

These quick solutions will save you a ton of flavor.

3.  Understand Flavor Profiles

Spices and herbs can be segmented into different categories based on their flavor profiles. Some herbs are pungent and savory, while others are sweet and delicate. Some spices are warm and earthy, while others are bright and citrusy. To successfully deploy spices and herbs in your cooking, it's important to familiarize yourself with the various types of flavor profiles and group them accordingly (at least in your mind - although you could do this in your spice rack as well). This allows for faster decision-making as you select seasonings for a dish. It also empowers you to experiment with different spices with similar flavor profiles. Knowing which spices and herbs are complementary can be transformational for your cooking. 

Bay leaf, cloves, star anise, cassia, fennel seed, and cardamom

4.  Understand Regional Differences

Different cuisines use different spices and herbs, so exploring new cuisines can open up a world of flavor. Before trying a new spice or herb, learn a little about its cultural significance and traditional uses. Appreciating a spice's history - where it comes from and why it's important to whom - helps get the creative juices flowing. With practice, you'll learn how to use it in a way that is either authentic to tradition or intriguingly novel. The key is to know when you’re taking which approach, and in which contexts you choose to do so. Regardless, the learning journey will make your dishes all the more delicious.

5.  Experiment with Combinations

Just think how many beloved spice blends there are in the world. They exist because of the massive opportunity spices offer us - the ability to combine them in countless ways to create entirely new flavor profiles. Consider the following:

  • There are a multitude of flavor and aroma compounds in each spice and herb (vanilla: 250+, saffron: 150+).
  • The concentrations and ratios of these compounds change depending on the variety, region, and production methods.
  • Dozens of different spices and herbs can be added to a single dish in varying proportions (many Indian recipes call for over 20).

Therefore, the number of flavor possibilities quickly becomes astronomical. It's a true combinatorial explosion.

Trying out new combinations is one of the great joys of cooking. When doing so, start with small amounts and taste as you go. Some may not work as well as others. It's okay to make mistakes and adjust. Learn from your experiments and improve through iteration. Edison said it took him 10,000 trials to invent the lightbulb. Patience is key.

Two spices mixing

6.  Enhance the Natural Flavors of Your Ingredients

The beauty of spices and herbs is that they can enhance the flavors inherent in food. When you find the perfect balance, they prop your other ingredients up onto a pedestal. They don’t need to steal the show.

Achieving this harmony requires a thoughtful, measured approach. The key is to use a light hand so that you can run mini-experiments and taste as you go. Start with small amounts and add more until you achieve the ideal flavor. This greatly reduces the likelihood that your seasonings overpower what’s already there. This is particularly important when dealing with especially strong spices. Even just a touch too much of an extremely potent spice like Sichuan pepper, cloves, or star anise will cause them to dominate the dish, and there’s no going back. You can try to mitigate it by adding more spices to counteract the effects, but its not the same as getting the balance with the ingredients just right. Spices and herbs are powerful tools. They must be wielded with respect.

While adding a lot of flavor to your dishes can be a benefit in certain instances, exercise caution first. Just remember that the goal of proper seasoning technique is to enhance and harmonize. Let your main ingredients be the stars and your spices and herbs be the supporting cast.

7.  Have Fun!

Fun in the kitchen

Spices and herbs, with their near-endless complexity, can be intimidating. You can approach them with trepidation or reckless abandon, the choice is yours. Just keep in mind that the process of playing with them can be exceptionally fun if you keep your kitchen atmosphere light and joyful. Here are some ideas for amusing yourself as you learn more about spices and herbs:

  • Play with new flavors.
    • Experimenting with unusual and non-traditional flavor combinations to find unique pairings should be a given. It becomes even more fun when you try out some new exotic spices you’ve never heard of before and see what they do! One of them may end up being one of your favorites and a staple in your kitchen for years to come.
  • Use them in unexpected ways.
    • Deploy spices and herbs in unconventional ways, especially in things that are used regularly (and hence, get monotonous). For example, infuse honey with lavender or sugar with vanilla pods, or salt with sumac!
  • Create your own signature dishes.
    • Explore new combinations of spices and herbs with your favorite recipes until you find something that is entirely your own. For example, you could combine cumin, coriander, and smoked paprika to create a bold and smoky rub for grilled chicken, and then build on your success by throwing five other spices in the mix to see what sticks. Make something that you love so much it becomes an expression of your soul that you can share with your loved ones.
  • … or your own seasoning blends.
    • Creating homemade seasoning blends is a great way to customize your dishes with your own personal flair. Tailor them to your taste preferences and then use them over and over again in a variety of dishes. For example, you can create a persnal blend of herbs like oregano, thyme, and rosemary by testing different ratios and dozens of unique varieties until you find a mix that is just you.
  • Get creative with your visual presentation.
    • Incorporate spices and herbs into your plating techniques to make little works of art. Use their vibrant colors and interesting shapes to breathe even more life into your dishes.

Conclusion

Cooking with spices and herbs is an immensely enjoyable way to take your cooking to the next level. Let your imagination run wild! Cooking at its best is a blend of art and science, and leveraging both allows you to create innumerable variations on a single dish. With practice, you'll learn to use spices and herbs to create unforgettable dishes that your family and guests love - dishes bursting with nutrients and intriguing flavors. 

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